Die re:publica
Die republica GmbH veranstaltet mit der re:publica Berlin das Festival für die digitale Gesellschaft und damit die größte Konferenz ihrer Art in Europa. Die Teilnehmer*innen der re:publica bilden einen Querschnitt unserer (digitalen) Gesellschaft. Zu ihnen gehören Vertreter*innen aus Wissenschaft, Politik, Unternehmen, Hackerkulturen, NGOs, Medien und Marketing sowie Blogger*innen, Aktivist*innen, Künstler*innen und Social Media-Expert*innen.
Challenge
The Infinity decentralized mobile app's extensive and varied functionality presented a significant challenge for our team. The Web 3 design required meticulous attention across numerous screens to ensure meaningful user interactions. Additional challenges included strengthening security measures, providing versatile wallet control options, and enabling Infinity to replace several smaller applications.
Our solution
We aimed to maintain consistency throughout the Infinity wallet. Our efforts were centered on refining styles, fonts, and colors, and creating a cohesive set of icons and elements to ensure a seamless user experience across all pages. We also prioritized enhancing user-friendliness, minimizing visual clutter, simplifying onboarding for beginners, and effectively delivering all DeFi mobile app features.
Increase in Engagement
Faster Page Load Times
Growth in Conversion
In our effort to ensure a seamless and intuitive user journey, we conducted extensive user testing and feedback sessions. By thoroughly analyzing user interactions and identifying pain points, we implemented key improvements aimed at enhancing navigation, reducing friction, and streamlining the overall experience.
Our team focused on creating a user-centered design by incorporating feedback directly from the end-users. We refined the interface to be more intuitive, ensuring that even beginners could easily navigate through the app’s diverse features.
